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betype:

40 Ways To Stay Creative by Layerform Magazine.

ashtrayheart-ashtrayarts:

lillyidol:

IT’S SO TRUE, ALL OF IT

<3 cats <3

urulokid:

millika:

Who’s Alex?
Billboard demonstrating gender stereotypes as most people automatically assume that Alex is the boy.

Actually, I’ve studied design and advertising, and I can tell you that the reason people would look at this and immediately assume Alex is the boy is because, quite simply, the boy is the focal point of the ad.
English-speaking readers’ line of sight goes from left to right and up to down. This ad leads the viewer from the words MEET ALEX etc straight to the boy and then over and down to the girl. I didn’t even notice there was a set of parenthesis with words in them in the ad until I looked the fourth time. 
This is a fallacious confirmation bias, as anyone looking at it will assume Alex is the focal point (i.e. The Boy) and then if they’re perceptive they’ll notice the words at the bottom. Aha! Those damn gender stereotypes gotcha again! Except no, because the ad literally forces you to read it as “Alex is the boy” by the visual language and lines of sight. 
A better ad would have been structured from top to bottom instead of left to right, and wouldn’t have pushed the girl, the real subject of the ad (who, by the way, has been VISUALLY PUSHED OUT OF HER RIGHTFUL SPACE ON THE AD BY HER BROTHER) off to the corner as far away from her identifiers as possible. 
Here, I’ll make you a better ad.

Bam. Shitty stock photo but you get the point. If anyone sees this and assumes Alex is the boy, they don’t have the the ad layout to use as an excuse for their internalized gender shittery. Likewise, the ad isn’t actively trying to make you read it a certain way and THEN making you feel guilty for interpreting it the way they designed it to be. 

urulokid:

millika:

Who’s Alex?

Billboard demonstrating gender stereotypes as most people automatically assume that Alex is the boy.

Actually, I’ve studied design and advertising, and I can tell you that the reason people would look at this and immediately assume Alex is the boy is because, quite simply, the boy is the focal point of the ad.

English-speaking readers’ line of sight goes from left to right and up to down. This ad leads the viewer from the words MEET ALEX etc straight to the boy and then over and down to the girl. I didn’t even notice there was a set of parenthesis with words in them in the ad until I looked the fourth time. 

This is a fallacious confirmation bias, as anyone looking at it will assume Alex is the focal point (i.e. The Boy) and then if they’re perceptive they’ll notice the words at the bottom. Aha! Those damn gender stereotypes gotcha again! Except no, because the ad literally forces you to read it as “Alex is the boy” by the visual language and lines of sight. 

A better ad would have been structured from top to bottom instead of left to right, and wouldn’t have pushed the girl, the real subject of the ad (who, by the way, has been VISUALLY PUSHED OUT OF HER RIGHTFUL SPACE ON THE AD BY HER BROTHER) off to the corner as far away from her identifiers as possible. 

Here, I’ll make you a better ad.

image

Bam. Shitty stock photo but you get the point. If anyone sees this and assumes Alex is the boy, they don’t have the the ad layout to use as an excuse for their internalized gender shittery. Likewise, the ad isn’t actively trying to make you read it a certain way and THEN making you feel guilty for interpreting it the way they designed it to be. 

cat-pic:

昔からここが好きなんです

cat-pic:

昔からここが好きなんです

huffylemon:

Harry Potter text posts

pancakereport:

CAUSE IT’S NINE IN THE AFTERNOON

pancakereport:

CAUSE IT’S NINE IN THE AFTERNOON

asmilinggoddess:

asmilinggoddess:

now that im in the space mood i’d like to remind each and every one of you that NASA drew a dick on mars. we drew a dick on another planet.  that is mankind’s legacy.

image

THIS IS AN ACTUAL PHOTO OF THE SURFACE OF MARS. PLEASE NEVER FORGET THIS.